Wi-Fi is becoming an expected commodity; wherever a user has a mobile device – they want the ability to connect to Wi-Fi. When an event is to be held it is expected that there will be ‘event Wi-Fi’ for users to connect to allowing Internet access, this service can be used as a value add service, but also as a marketing tool. Event organisers could utilise captive portal pages to display marketing content or to broadcast messages to connected clients (via an event app or Bluetooth). If an analytics platform is layered over the Wi-Fi solution, it could provide the events marketing team with details such as client behaviour, roaming paths through the event, dwell time (in front of stalls for example), browsing behaviour and device types. This could all be information that could be used in future events to either target a more precise audience, fine tune the layout of the event to best optimise the end user experience or justify partner costs by displaying analytics for higher traffic areas of the events. VAST Tech Solutions has the experience to provide you with a vendor and solution that can take your event to the next level.